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YouTube Unleashing the Power of Its Network at VidCon
YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where it hopes showcase just how...
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After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective...
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